Quick winning principles
- Advertise on cards opponents want—it blocks their buy and funds you.
- Race one award row fully before splitting—partial awards score poorly.
- Ink-flood: buy every ink card; genre-specialist: buy 2 genres and wilds only.
- Time your 10+ letter word for when double-advertisement is active.
Ideal strategy
- 1
Advertisement denial: place ads on genre cards the leader needs; even if you won't buy, you earn coins and delay their multiplier.
- 2
Award row commitment: completing Advertisement award first snowballs coin income—prioritize it over Genre awards unless you're already genre-stacked.
- 3
Ink-flood archetype: 8+ ink cards by turn 6, wild on turn 7, 12-letter word turn 8. Requires early commons purchases only.
- 4
Genre-specialist: Romance+Mystery+Wild by turn 5, ignore ink awards, one 18-point word wins. Fragile if opponent advertises your genres.
- 5
Endgame clock: when award pile is 2 deep, buy point cards over engine—Hardback ends abruptly and unfinished engines score zero.